Media Ethics and Polling Literacy: Margin of Error

Spencer Kimball, Esq, J.D., M.S., M.A.

Spencer Kimball, Director of Emerson Polling discusses how both media organizations and pollsters must do a better job in explaining the results and other uncertainties of a poll, calculate the respective margins of errors and spell out the implications for these figures in order to create a more informed electorate and to provide better expectations come election day.

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